Insight Driving Analytics
Need help with the heavy analytical lifting? Consulting services provided by our data scientists and industry experts who turn insights into actions.
- 2-Way Discriminant
- Configurator AnalysisTM
- Discrete Choice
- Modified Van Westendorp
- Brand Power IndexTM
- BPRTM Full Analysis
Understand the value of your brand's equity and receive concrete, actionable advice on how to maximize its performance as a competitive asset. Since 1999, we have studied many versions of the sales funnel form of measurement and have synthesized an improved version of brand-power modeling that allows organizations to identify the contribution of the brand to the business.
Concept & Product Testing
Screen for the best options with proven customer immersive research techniques. Concept testing is widely used to identify and evaluate new product ideas. Many targeted qualitative and quantitative techniques can be employed to test early-stage concepts and gauge the potential of new product opportunities.
Determine how well you are meeting your customers' and/or employees' expectations and uncover possible causes for abandonment and/or defection to competitive offerings. Understanding what drives satisfaction within a market space is critical to keeping customers happy and products competitive. Satisfaction is a key performance indicator that can be measured over time and incorporated into a larger scorecard among additional KPIs