Drag-and-drop interactivity that allows respondents to evaluate long lists and/or images of a variety of attributes, names, features, products and more—while keeping subjects engaged and reducing respondent fatigue. Simply insert any of these card sort tools right into your survey
An online perception meter measures the moment-to-moment impact of video ads, replacing traditional audience meters used in large central location testing environments. This perception meter captures viewers' spontaneous reaction to ads by testing aided and unaided recall of key message points and/or imagery. The flash-based Perceptometer allows for perfect synchronization of the respondent's reaction with the video image and enables research to be conducted using large national samples.
CollageBuilder provides an in-depth understanding of a brand's perceived personality. From an inventory of visual aids that includes photos, illustrations and words, respondents select items they feel best represent a brand or product. CollageBuilder follows the creation of the collage and prompts the respondents to describe, in detail, their rationale behind the various graphic elements they chose to represent the brand. Standard and custom image selection available.
Similar to a traditional tachistoscope, the Web-based Socratic Te-Scope allows short, controlled views of ads, packaging designs, shelf-sets and other consumer packaged goods (CPG). Each stimulus is loaded and then "played" so that slow connection speeds and other problems inherent in Web transmission are eliminated. The technique is commonly employed to measure the shelf impact of product packaging.